Hyperpop | Mimi Bebe

Hyperpop is a maximalist, genre-bending music style that exploded in the late 2010s, characterized by its extreme sonic manipulation, auto-tuned vocals, and embrace of internet culture. It mashes up elements of pop, electronic, hip-hop, and even emo, pushing sounds to their absolute limits with distorted basslines, pitch-shifted melodies, and glitchy production. Artists like 100 gecs, Charli XCX, and SOPHIE are central figures, often releasing music independently or through online platforms, fostering a DIY ethos. The genre thrives on its digital native sensibility, reflecting the chaotic, hyper-saturated online experience through its abrasive yet undeniably catchy sound. Its influence is already palpable, pushing the boundaries of mainstream pop and electronic music.